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K-MAN

(CANADA· 2023)

(BRANDING)

DELIVERABLES.

Brand Guides
Logo

‘K-man’, a venture capitalist brand that thrives on dynamism and innovation. The project demonstrates my ability to create a visual language that not only aligns with the brand’s identity but also encapsulates its strategic approach. The logo design, enriched with a carefully chosen color palette, reflects 'K-man’s commitment to nurturing growth in the ventures they support.

PROCESS.

Research
Multiple Ideas
Sketch
Design
Finalize

DESIGN IDEA.

The logo features an abstract human figure, symbolizing the ‘K-man’, composed of geometric shapes in vibrant colors. Each color in the logo is not just visually appealing but also carries specific meanings.

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