TILLIPUT
(INDIA · 2023)
(BRANDING ● UI/UX ● PACKAGING)
DELIVERABLES.
Logo
Product packaging
Website
Posters
A comprehensive rebranding for ‘Tilliput’, a tea brand that vibes with culture and is packed with flavor. The rebranding aimed to infuse new energy into Tilliput, making it a must-try for tea lovers everywhere. The project encompassed various aspects including logo design, tea packaging design, poster creation, and website design.
PROCESS.
Research
Ideation
Illustrate
Design
Wireframe
Prototype
Finalize
UNDERSTANDING THE USER.
Brand Goal: ‘Tilliput’ aims to appeal to young, health-conscious pop culture enthusiasts with teas inspired by pop culture characters.
User Understanding: Health-conscious individuals interested in unique tea flavors and pop culture.
DESIGN IDEA.
Logo Ideation: Envisioned a vibrant, leaf-themed logo to symbolize natural ingredients and quality.
Packaging Ideation: Conceptualized unique, character-inspired packaging for each tea flavor.
Poster Ideation: Imagined vibrant posters with catchy taglines to resonate with the target audience.
Website Ideation: Planned a clean, modern, and responsive website providing detailed tea information.
